M-Mitra

The first thing we ought to recognize is that mobile is now part of the fabric — every day in everybody’s life. So if you’re not looking at mobile solutions, then you’re not really looking at all solutions.
~Mal Postings by Global CTO - IT Advisory Ernst & Young

mMitra is a free mobile voice call service that provides culturally appropriate comprehensive information on preventive care and simple interventions to reduce maternal and infant mortality and morbidity in urban India. The voice calls are in the local dialect, specific to the women’s gestational age or the age of the infant and are sent weekly/twice a week free of cost directly to pregnant women and mothers with infants.

Few eye catching features include:

  • The voice calls are in the local dialect, specific to the women’s gestational age or the age of the infant.
  • The voice calls will be sent weekly/twice a week free of cost directly to pregnant women and mothers with infants.
  • These voice calls will be delivered to the mother from the second month of pregnancy till the 1st year of her child’s life.

A Voice of Beneficiary

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